Lapsed Customer Reorder Call Script
Use this when: A customer who used to order regularly has gone quiet.
Opening "Hi [name], it's [your name] from [company]. I noticed your last order of [product] was in [month], and I wanted to check in." Find out why - "Has your demand changed, or did something change on our side?" - "Have you moved to another supplier for this?" - "Was there any issue with quality or delivery we should know about?" If there was a problem "I'm sorry to hear that. Let me get [quality or service lead] to look at it, and I'll call you back by [day]." If they've switched "Thanks for telling me. What would we need to do to be considered again?" If it's just timing "When do you expect to need more? Shall I check back then, or would it help to have a quote ready?"
Before you use this: Quote only lead times and capacity that production has confirmed.
Fill in the items in square brackets and adapt this to your business. It's a starting point, not legal or professional advice.
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