New Listing Launch SOP
Real estate | SOP

Use this when: A listing agreement is signed and you need every launch to happen the same way.

Owner: [listing coordinator]

1. Confirm the signed agreement and the facts: size, taxes, fees, and any restrictions.
2. Book photos and floor plans. Confirm access with the seller.
3. Draft the description and have the agent check every claim against documents.
4. Enter the listing and have a second person proofread it.
5. Put up signage and prepare the showing instructions.
6. Tell your buyer list and sphere, using only contacts who've agreed to hear from you.
7. Log every enquiry and showing in one place.
8. Send the seller an update on [weekly day]: showings, feedback and next step.
9. Review price and marketing with the seller at [agreed date].

Before you use this: Check your board's and regulator's rules for listing accuracy, advertising and seller consent.

Fill in the items in square brackets and adapt this to your business.
Free template from SAZ: https://playbooks.saz.ca/p/real-estate-sop